Thursday, January 23, 2014

Student groups count on UBC for support

College isn't just about the classes. It’s also about the experience.

The Undergraduate Business Council (UBC) is a student government organization dedicated to making business school students’ experience as great as it can be.

The UBC is an umbrella organization responsible for governing all student groups within the business school. In addition to that, the UBC’s goal is to support the school and provide students with opportunities to be successful.

“Our goal is to energize the business school students and give them different events they can attend to meet people, get them involved and get them excited about the school,” said Kelvie Crabb, faculty advisor of the UBC.

To ensure that student clubs are able to offer networking events, social dinners, lectures and more, the UBC assists with funding, event planning and communications between each group. The council is made up of an executive team, student club representatives and a general assembly to ensure that all business students are able to take part.

A popular UBC event is “A Night Out with the Leaders,” to which the council invites 50 business students and 50 local business leaders for a night of networking. It’s important to the UBC that students, both in and outside of the council, are able to get to know others involved in their own interests.

“The biggest benefit of being in the UBC is meeting a huge variety of students within the school.” Crabb said. “It’s especially great if you haven’t chosen your major yet because the council is made up of all different business majors. Most importantly, it’s a great way to feel like you’re giving back to the school and energizing your fellow students.”

Learn more about the UBC here.

by Mackenzie Leander

Tuesday, January 14, 2014

Professor shares marketing insight with local businesses

Noelle Nelson speaks to business owners Tuesday at a marketing seminar.
KU School of Business Assistant Professor Noelle Nelson spoke to a group of 65 local business owners in Lawrence today as part of a seminar about marketing.

The seminar, “Top Marketing Ideas for 2014,” was sponsored by Jay Wachs, president of BriarCliff Group, and Dee Bisel, Owner of Minuteman Press.

Nelson, who researches marketing and consumer behavior, shared advice on how big data can aid small business owners, as well as what consumers have come to expect from marketing.

For their marketing plan to succeed, Nelson said, business owners need to know who their customers are and who they want their customers to be. That’s where big data, such as a customer’s address or purchase history, can help them learn what that customer expects from their business.

By using big data, a business owner learns more about their customers’ needs, thereby creating a stronger relationship between buyer and seller, Noelle explained.

Since social media has become a major form of communication between customers and businesses, Nelson said, it’s even more important for businesses to focus on online interactions. What business owners need to understand, she added, is that it’s not enough just to be on Facebook or Twitter anymore.

“What’s impressive is that you use those tools to address (customers’) problems,” she said.


 by Annie Montemayor

Finding her stride in the B-school

The state motto of Kansas is “Ad Astra per Aspera” meaning, “to the stars through difficulties.” Senior business student Kayleigh Sellens can relate to that.

Kayleigh Sellens
Sellens is a double major who will graduate from the University of Kansas this May with a degree in business administration, with concentrations in supply chain management and international business, a degree in Spanish and a minor in global and international studies. She is on track to leave KU with a 3.0 GPA, but it took some time for her to adjust to college life before she got serious about school.

By graduating in the top 20 percent of her class at Free State High School in Lawrence and scoring a 28 on the ACT, she earned a spot as a University of Kansas 2010 Mt. Oread Scholar. But that first year didn’t reflect her previous academic achievements.

“I think one of my problems was that when I started to struggle that first semester I was embarrassed and didn’t utilize the resources that Mt. Oread Scholars could have provided,” Sellens said. “I should have gone to them for help.”

Her job, where she worked almost 30 hours a week, interfered with her sophomore year by taking her focus away from school. The poor performance as an underclassman motivated her to recommit to her studies. She realized if she wanted to graduate in four years, she needed to step up her game.

“Early in her career, she was told not to pursue business because of her GPA,” said Shu Tosaka, academic advisor at the B-school. “She proved everyone wrong.”

In Sellens’ first semester as a business student, spring 2013, she enrolled in 17 credit hours at KU and six credit hours at a community college. Ever since then, she’s taken no less than 18 hours each semester, along with at least six every summer. She’s done all of this while averaging an overall GPA of 3.62.

“I’ve had to really focus on organization and time management in order to juggle such a busy schedule,” Sellens said. “This semester, I’m only taking 15 credit hours. I’m hoping it will seem like a breeze in comparison!”

Earning a double major with a minor wasn’t enough for Sellens. She wanted even more from her education at KU. Through the Spanish department, she studied abroad in Buenos Aires, Argentina, for six weeks during the summer of 2012. Last summer, she spent 10 days in Panama with 14 other supply chain management students. She is also president of the Supply Chain Management Club and co-president of the KU chapter of American Business Women’s Association.

“I’ve gotten first-hand experience that I couldn’t have gotten elsewhere as an undergraduate,” she said. “I also think that I’ve gotten better at public speaking and improved my writing skills through my roles in different student organizations.”

Nearly every success story has something or someone behind the scenes helping advance the plot. For Sellens, it’s her mom, whom she describes as her number one fan.

“My mom is a huge motivator for me,” she said. “If I’m struggling with something, all I have to do is call her and she’ll remind that I’m doing the best I can and I shouldn’t sweat the small stuff. I honestly don’t think I would have been able to accomplish all of this if it wasn’t for her.”

While attending a career fair last semester, Sellens found her dream job: working in the Dallas/Fort Worth area as a commodity manager for American Airlines. After she thought she blew her first interview, she didn’t think there was any chance that American Airlines would want a second. As Tosaka said, she’s proving everyone wrong, and in this case, that includes herself. She landed her dream job, and after graduation she is moving to Texas to begin her career in business.

by Dan Dutcher

Monday, December 16, 2013

Top finals week snacks

Sweet and salty pretzel noms

There are many variations of the melt-something-on-a-pretzel snack, but it’s by far the best with a peanut butter cup.
 Link to recipe
via Hershey's

Snack crackers

Why would you go through the trouble of making flavored crackers when you could just buy them? Because these are that good! And don’t forget to serve them in fancy little dish as shown here.
via allrecipes.com

Fruits and veggies

They’re good for you and stuff. Plus, your body would probably appreciate the occasional carrot between handfuls of dry cereal and Diet Coke.

Nature Valley Granola Bars

They require no cooking, and they’re delicious. Added bonus: you’ll inadvertently leave a trail of crumbs so your friends can find you in Anschutz after you pass out and almost miss your 7:30 a.m. final.

Popcorn

Another easy snack, and for those of you who don’t scour Pinterest into the wee hours of the morning, did you know that you can make your own healthier version with only popcorn kernels and a brown paper bag?
 Link to recipe
via Squawkfox

S'mores treats

First you take the graham. You stick the chocolate on the graham. Then, you roast the ‘mallow. No, not really. They’re just like Rice Krispies treats, but with Golden Grahams.

Dark chocolate

Science says dark chocolate is good for your heart and brain, and science is never wrong.

Almonds

They’re healthy, but you know those S’mores treats are calling your name. Why even bother with the almonds.

Pyramid Pizza Bonez

Bonez: a delectable ring of dough stuffed with a week’s worth of dairy servings. When you don’t have anything left to give and it’s time to eat your feelings: BONEZ TIME. When a “z” replaces an “s,” you know it’s about to get real.
via foodspotting.com
by Annie Montemayor

Thursday, December 12, 2013

Top 10 finals study spots at KU

Studies suggest varying your study locations can improve your memory, so get your book and your buddies, and try out some finals study hot spots.

1. Java Break

What could be better for finals than 24-hour coffee? With its basic drinks, specialty drinks and food, Java Break makes for a perfect hole-in-the-wall study spot. Plus, there are power outlets everywhere!

2. Signs of Life

A little smaller than Java Break, Signs of Life is a wonderful spot to grab a table with a study buddy. The art gallery and bookstore make for the perfect break when studying fries your brain.

3. Anschutz Library

With its combination of group and individual study spots, Anschutz provides a focused library feel and a little background noise. Be careful not to strike up too many conversations at Club ‘Schutz.

4. Watson study area

Watson is a great place to go if you’re into quiet, uninterrupted study. Feel free to come with a friend, but keep your voices low.

5. Watson stacks

Looking for a place so quiet that a pin drop echoes? Try the desks sprinkled throughout the stacks. But don’t get lost in there!

6. Spahr Library

If you’re looking to get away from the main libraries, try Spahr. The engineering library might just be the perfect place to get away from the insanity.

7. The Underground

If you like your studying with a little background noise, give the Underground a shot. With a whole cafeteria and coffee shop available, the Underground has everything you need to settle in on your laptop for a few hours.

8. Residence hall study rooms

If you want to avoid the cold, try your hall's study rooms. Get your roommates or suitemates together, head down there and have a study party.
Photo credit: Jan Morris Nitcher

9. Home

If you’re off campus, your home might be a good spot to try. You can have all the study snacks you want without worrying about ordering delivery. Just be careful to avoid Netflix!

10. Dillon’s cafeteria

If you’re looking for something a little different, try the Dillon’s cafeteria.
by Allison Kite

Tuesday, December 10, 2013

B-school staff share finals week memories

Although it’s been a few years since most of them crammed for finals, staff members at the KU School of Business had plenty of memories to share from their undergraduate days. Enjoy a few highlights — happy studying!

1. Alicia Green, academic advisor


2. Amy Thomas, event coordinator


3. Dee Steinle, MBA administrative director


4. Dave Byrd-Stadler, MBA career services director

5. Kelly Watson Muther, dean's chief of staff

Monday, December 9, 2013