“This is an exciting time for the KU marketing area, as it
continues to expand and make a name for itself as a place of innovative and
cutting edge research,” Li said.
Li is currently working on research that studies how social ecology
affects consumer behavior, judgment and decision-making. Situations under
investigation include how motivations, such as the desire to impress others,
affect willingness to pay for different products.
Next semester Li will teach Integrated Marketing
Communications.
One of the hopes Li has is that her students will learn the
ability to think critically and to look at things from multiple perspectives.
“I like talking about ideas and my door is always open for
anyone who wants to stop in and chat,” Li said.
Li received her undergraduate degree at Cornell University and her master's and doctorate degrees at Arizona State University.
Li received her undergraduate degree at Cornell University and her master's and doctorate degrees at Arizona State University.
