Tuesday, September 18, 2012

New faculty: Jessica Li

Jessica Li, a new assistant professor from Arizona State University, joins the school’s marketing area with enthusiasm.

“This is an exciting time for the KU marketing area, as it continues to expand and make a name for itself as a place of innovative and cutting edge research,” Li said.

Li is currently working on research that studies how social ecology affects consumer behavior, judgment and decision-making. Situations under investigation include how motivations, such as the desire to impress others, affect willingness to pay for different products.

Next semester Li will teach Integrated Marketing Communications.
One of the hopes Li has is that her students will learn the ability to think critically and to look at things from multiple perspectives.

“I like talking about ideas and my door is always open for anyone who wants to stop in and chat,” Li said.

Li received her undergraduate degree at Cornell University and her master's and doctorate degrees at Arizona State University.