Originally from Hot Springs, South Dakota, Nelson earned her
bachelor’s and doctorate degrees from the University of Minnesota, where she
also taught for four years.
Becoming a Jayhawk was an easy adjustment for Nelson because
her hard work is respected.
“When I interviewed with KU, it was clear that, not only
could I engage in the level of research I had hoped to achieve, but my teaching
would also be valued,” Nelson said.
This semester, Nelson teaches Consumer Behavior classes,
both to undergraduate and MBA students.
Nelson is currently conducting research that primarily
focuses on how working memory processes information that enters perception
through various modalities. One project examined how music can affect how
people perceive and remember ad claims. She has also conducted studies of
negative emotion and its impact on consumer learning, and also how aging
consumers react to negative life events.
What to expect to
learn in her class: “The importance of understanding not only how consumers
behave from a marketer’s perspective, but gaining insight into their own
behavior. I hope that the students will become more informed people and
consumers who make good decision regarding both life and products.”
What she’s most
looking forward to at KU: “Experiencing the school spirit and the sense of
unity KU has. Maybe, more importantly, figuring out what ‘Rock Chalk’ means.”
