Originally from Hot Springs, South Dakota, Nelson earned her bachelor’s and doctorate degrees from the University of Minnesota, where she also taught for four years.
Becoming a Jayhawk was an easy adjustment for Nelson because her hard work is respected.
“When I interviewed with KU, it was clear that, not only could I engage in the level of research I had hoped to achieve, but my teaching would also be valued,” Nelson said.
This semester, Nelson teaches Consumer Behavior classes, both to undergraduate and MBA students.
Nelson is currently conducting research that primarily focuses on how working memory processes information that enters perception through various modalities. One project examined how music can affect how people perceive and remember ad claims. She has also conducted studies of negative emotion and its impact on consumer learning, and also how aging consumers react to negative life events.
What to expect to learn in her class: “The importance of understanding not only how consumers behave from a marketer’s perspective, but gaining insight into their own behavior. I hope that the students will become more informed people and consumers who make good decision regarding both life and products.”
What she’s most looking forward to at KU: “Experiencing the school spirit and the sense of unity KU has. Maybe, more importantly, figuring out what ‘Rock Chalk’ means.”