|Marketing Professor Kissan Joseph speaks at Marketing Night|
“Marketing is the activity that creates value — both for the customer and the firm,” Mishra said. “Understanding the process, therefore, is critical to the success of any business, either for-profit or nonprofit.”
Mishra said marketing is so universal that every student will benefit from understanding its processes and functions, but non-marketing majors will benefit most. The certificate will provide students an advantage when applying for jobs.
Kissan Joseph, a marketing professor, said marketing requires a mixture of creative, analytical and personal assets. Someone who is comfortable with this breadth of skills would be most suited for a marketing certificate, which extends to all professionals.
“Some say that marketing is too important to be left to the marketing department — everyone should be involved in marketing,” Joseph said. “As such, marketing expertise is critical for all business professionals.”
The certificate is open to current MBAs, MBA alumni and others not currently pursuing an MBA. The certificate is composed of five marketing courses for a total of ten credit hours. The courses cover marketing strategy, marketing research, pricing, advanced topic in managing products and discovering and evaluation of product opportunities.
Learn more at MBAcert.ku.edu. Apply by July 15 for fall.
by Mackenzie Leander